Study Says Funding Women's Causes Helps Everyone
A new study of focus group participants who are potential planned giving candidates - the vast majority are highly educated donors who make more than…
Planned Giving Experts Lead Pentera's August Seminar
An all-star lineup of planned giving experts will lead "Building Bridges Between Major and Planned Gifts," this year's version of the…
Pentera CEO Claudine Donikian to Present Planned Giving Study Recommendations at PPGGNY
Pentera President & CEO Claudine A. Donikian will be presenting implications and recommendations from The 2016 Planned Giving Study at the plenary…
Free Webinar by Pentera and Lilly School Presents New Planned Giving Research
A free Webinar on new planned giving research will be presented Tuesday, May 17, by Pentera President & CEO Claudine A. Donikian and Una Osili,…
Identifying Your Donor's Empathy Type Can Help with Gift Conversations
There are two different kinds of empathy, and identifying the type that is more prevalent in a particular donor can help when it comes to your gift…
Estate Plans More Likely to Include Planned Gifts
New research findings show that it is more crucial than ever for planned giving professionals to encourage estate planning. According to updated statistics…
Engagement - The New "It" Metric
Potential clients often ask us, "What kind of response can I expect from my marketing? Do you have client statistics?"
Wealthiest Women Cite More Reasons to Give; One-Size-Fits-All Marketing Does Not Work
New research shows that the wealthiest women cite more and different reasons for giving to charity but also that high-net-worth women and men are more…
While Women Are More Altruistic, Egoism Plays Important Role in Giving
Women are more motivated to give to charity by altruism and by trust in an organization, according to new research presented at a symposium panel moderated…