Integrated Marketing
From building awareness to increasing leads, Pentera's integrated planned giving marketing helps you get results.
More time, less stress, and marketing that works.
WE SPEAK YOUR DONORS' LANGUAGE
Pentera's products are driven by clear, benefits-oriented content that is tailored to resonate with your educated constituency without talking down to them. Research shows that high-minded content appeals to donors more than over-simplified language and tone. Pentera's content is written by industry experts who ensure that it is always up to date.
ROBUST REPORTING AND METRICS
Glean powerful information about who is opening and clicking through your e-mail communications. Find out which pages of your Web site are most popular with visitors. Measure the success of your print communications with trackable calls to action. With Pentera's comprehensive analytics, it has never been easier to monitor your campaign's performance
REAL EXPERTS, HONEST RESULTS.
Harness the expertise of an experienced marketing and research team dedicated to developing messaging strategies that are backed by research within the nonprofit sector, Pentera's client base, and the direct-marketing industry. Pentera is the only planned giving marketing company to initiate and fund academic research on planned giving.
ENGAGING
Strategic, inspirational, well-written. Those are a few key components of our successful client marketing campaigns.
TRENDSETTING
An eye-catching, sleek marketing format has modernized the way savvy planned giving departments cultivate and educate
donors—and has saved thousands of organizations a ton of money in postage in the process. It all started here at Pentera with
The Pentera Pleat™. Just one of our many innovations.
BRANDED
Pentera’s talented design team ensures that your branding is consistent across all channels, allowing your donors to connect
the dots and recognize you regardless of the channel where they encounter you.
POWERFUL
State-of-the-art technology, Web analytics, and other trackable metrics give Pentera clients an edge over others in
understanding their donors’ behavior after receiving print or e-mail pieces.
How Integrated Marketing Works
Our integrated solution combines Pentera's sophisticated digital marketing technologies with the tried-and-true effectiveness of print communications to take your organization's planned giving marketing to a higher level.
Print Communications
Our research-based newsletters and postcards educate donors and inspire them to keep your mission top-of-mind. We offer an extensive list of newsletter topics that can be customized.
Digital Marketing
Pentera’s Web sites provide donors planned giving information in an interactive, easy-to-use format. Our eNewsletters and ePostcards are part of strategic campaigns that keep your message top-of-mind.