Digital Marketing
Web Sites Designed and Hosted by Pentera
Pentera's Web sites are a 24/7 donor-centric planned giving resource for donors and will provide your donors with the information they desire in an interactive easy-to-use format. The Web site directs donors to become further engaged by such activities as reading additional content regarding a particular gift, requesting follow-up material via a landing page, or contacting the gift planning office for additional information.
Web Site Customization
Pentera will provide you with extensive customization opportunities and control over the customization of your content and design. Pentera offers three unique levels of Web sites with customization options designed to fit your specific needs. The levels are:
- Core level for beginning programs.
- Professional level that meets the customization needs of the majority of clients.
- Executive level that offers even more customization options.
Robust Web Analytics
Pentera is the only company to offer clients annual reviews on Web analytics and traffic. From our real-time Web site analytics to our monthly WebWords eNewsletter full of valuable information, the Pentera marketing team works diligently to ensure that you stay informed about the latest traffic to your site and the innovative features and tools that we offer.
Reports and Benchmarking
- Direct, real-time access to Google Analytics
- Monthly customized Google Analytics reports
- Annual customized Google Analytics reports
- Annual benchmarking reports and review of your Web site traffic with a Google Analytics expert
eMarketing
E-mail is an easy, efficient, and cost-effective way to reach out to donors of all ages. With Pentera you go beyond e-mail blasts and build loyalty with full-featured eNewsletters that are rich in donor-centric content. Our tracking reports allow you to find out which individual recipients are opening and clicking through in your e-mails and to your Web site. As part of Pentera's integrated marketing strategies, we offer:
- eNewsletters
- ePostcards
- Triggered e-mails
- eBrochures