Each new year brings with it a fresh start, new challenges and, of course, new opportunities to engage your donors. Planning your 2011 marketing strategy offers you the perfect opportunity to analyze your donor's interests and the upcoming events that will play a role in their lives and find fresh, new ways to engage them. As you're developing that strategy, remember that including planned-giving tips in marketing materials such as newsletters and postcards for special events your organization hosts can be a wonderful way to promote the event while educating your potential donors on how they can help your organization.
For educational institutions it may be a class reunion, or for cultural or healthcare organizations it may be your big annual fundraiser–whatever the event may be, it's the perfect opportunity to promote planned giving to an audience that is already excited about what you are doing. Those who attend your events are often faithful annual givers who may be in a better financial position now than ever before. By reminding them that they can make a gift and still meet their personal obligations, you could help them create a lasting legacy through your organization.
Tips for including planned-giving marketing in your event materials:
For more information about Pentera's integrated marketing strategies, please visit http://www.pentera.com/, email info@pentera.com, or call 317-875-0910 x251.