The Pentera Blog
Integrated Marketing: Is Your Newsletter Talking To You? It Should Be.
by Leila A. Wheeler, Marketing Associate, Integrated Marketing Department
Your planned giving newsletter gives your prospective donors a lot of information. It increases donor awareness about your planned giving program, provides relevant information on opportunities to give, and even offers personal, touching stories from other donors. It talks to them.
But how much is your newsletter talking to you?
eNewsletters, when used along with your traditional marketing pieces, will tell you something you can't get anywhere else - information on your prospective donors. Along with the added bonus of catering to your more tech-savvy readers, a Pentera eNewsletter includes tracking tools that can provide insight into which topics and articles are most interesting to each of your prospective donors. What better way to plan for the future than listening to what's worked in the past?
