The Pentera Blog
Webinar 6/27: Jackie W. Franey, “The How of Giving—Shifting an Organizational Culture to Raise Noncash Assets”
Getting donors to think about making gifts from noncash assets is gaining a lot of attention in philanthropic circles, and for good reason. However, we know that donors often lack awareness of the range of available giving vehicles and options, thinking of cash when making a significant charitable gift. We also know that fundraisers that are unfamiliar or hesitant to have noncash asset discussions with donors may leave it up to donors to determine how they will fund their gifts.
In this new Pentera webinar, award-winning planned giving professional Jackie W. Franey will discuss how, by leveraging the expertise of your gift planning staff, your organization can maximize opportunities to increase donor impact and move your organization’s perspective to one based on raising significantly larger and more transformational gifts.
This session will feature:
- Ways to use data and successful strategies to build a case for an organizational focus on noncash gifts.
- How to drive discussions about noncash asset gifts deeper into conversations with donors with substantial capacity.
- How to leverage the expertise of gift planning staff in donor strategy discussions when working with principal, major, and planned giving donors.
You can register for the 1 p.m. ET Webinar here.
Pricing:
*Free—Pentera is here for everyone as a resource in these challenging times; and in support of our planned giving community, we will continue to offer our Webinars as a free service.
About the Presenter:
Jackie W. Franey is the founder of JW Franey Consulting, LLC. She previously served as the director of gift planning fundraising at The Nature Conservancy, leading an experienced team that secured over 1,900 planned giving commitments and more than $200 million a year in deferred gifts. Prior to joining TNC, she worked at the DMA, BNY Mellon, CFT, and Children’s Medical Center. She also served as the director of planned giving for the AHA–National Center for ten years and implemented a centralized marketing program that generated more than $100 million in annual income.
Jackie received the CGP Hall of Fame award in 2020. She formerly served on the editorial advisory board of Planned Giving Today, has held leadership positions with CGP, been a national speaker and presenter, and enjoys mentoring others in the planned giving profession. She lives in North Carolina with her husband David and German Shepherd Grey.
