The Pentera Blog
Webinar 9/15: Russell James Kicks off Pentera's 2022-23 Webinar Season with "Top 10 Legacy Fundraising Strategies from Scientific Research: National Data & Results from the Lab"
Need a key to legacy giving fundraising success? You can have ten!
Kicking off Pentera's 2022-23 webinar season, Russell James shares the ten most important and effective strategies for increasing fundraising success in planned gifts. Providing far more than 'war stories,' Professor James gives you a deep understanding of what works—and why—in effective legacy fundraising.
Based on 15 years of academic research, plus more than a decade of planned- and major-gifts fundraising, this webinar brings together scientific results from economics, neuroscience, psychology, demographics, and other disciplines.
Benefits of this session:
- Learn ten effective strategies for planned giving fundraising success
- Gain a deep understanding of why these strategies are effective
- Reap the benefits of decades of experience and research in one webinar
You can register for the 1 p.m. ET Webinar here.
Pricing:
*Free—Pentera is here for everyone as a resource in these difficult times; and in support of our planned giving community, we will continue to offer our Webinars as a free service.
About the Presenter:
Russell James, J.D., Ph.D., CFP®, is a professor in the Department of Personal Financial Planning at Texas Tech University, where he directs the on-campus and online graduate program in charitable financial planning. He graduated, cum laude, from the University of Missouri School of Law, where he was a member of the Missouri Law Review and received the United Missouri Bank Award for Most Outstanding Work in Gift and Estate Taxation and Planning. He also holds a Ph.D. in consumer economics from the University of Missouri, where his dissertation was on charitable giving.
Dr. James has published research in more than 40 different peer-reviewed scientific journals and has been quoted on charitable and financial issues in a variety of news sources including The Economist, The New York Times, The Wall Street Journal, CNN, MSNBC, CNBC, ABC News, the Associated Press, U.S. News & World Report, USA Today, and The Chronicle of Philanthropy.
