The Pentera Blog
Does your Web site have a personal touch?
by Leila A. Wheeler, Marketing Associate, Integrated Marketing Department
Donor stories have the ability to inspire, motivate, and move potential donors. They can take an informative marketing piece, such as a planned giving newsletter or a postcard, and bring it to life by giving it something extra–a personal touch.
Does your Web site have that same personal touch?
Because these personal giving stories resonate with potential donors, organizations have used them throughout their marketing pieces for years, not only to recognize the loyalty of those dedicated individuals who have made a gift, but also to effectively illustrate how gifts can help their organization.
By including those same donor stories into your Pentera planned giving Web site, you have the ability to provide your potential donors with real-life examples that directly link to your specific gift pages, increasing traffic to those pages and the potential for more interest in those gifts. And with a Pentera planned giving Web site, you have the option of having us automatically update your site with new donor stories as they appear in your newsletters.
Your Web site is a valuable source of information that can be used not only to educate your potential donors, but also to provide them with information on your organization and its mission. Make sure it makes an impact.
For additional information, ideas, and strategies for using your Web site to market your planned giving program, please call Pentera at (317) 875-0910 or visit our Web site at www.pentera.com.
