The Pentera Blog
eBrochures: Multiplying Your Chances for Response
by Leila Wheeler, Marketing Associate, Integrated Marketing Department
Planned giving newsletters, postcards, eNewsletters, and even your planned giving Web site each offer a unique platform to speak to and engage your potential donors. The use of informative content, touching donor stories, and captivating images in those pieces increases your chances of gaining the attention of those donors. But once you've got a donor's attention, how do you keep it?
Response pieces, such as traditional printed planned giving booklets, are a great way to foster loyalty among potential donors and provide them with additional information on gifts to your organization. While these traditional follow-up pieces are displayed in an attractive, professional manner, they do lack two very important qualities–versatility and immediacy.
eBrochures, when used as a follow up to your eNewsletter or other planned giving marketing pieces, give you the opportunity to give donors that additional information immediately. With a Pentera eBrochure library, you have a broad range of topics at your fingertips, allowing you to provide prospective donors with information that directly applies to their unique situation. And without the delay of mailing a printed booklet, you reduce the risk that a potential donor will lose interest or will find the information they need elsewhere.
While eBrochures are not a replacement for putting a professional, attractive booklet in the hands of a donor, they do give you more opportunities to give those potential donors what they need: information.
For more information about Pentera's eBrochures and how to incorporate them into your marketing plan visit www.pentera.com or call us at 317-875-0910 ext. 231.
