The Pentera Blog
Russell James to Discuss Donor Surveys in Pentera Webinar April 17
Well-known planned giving researcher Russell James will discuss "Using Donor Surveys in Planned Giving Marketing" in a Webinar presented by Pentera April 17.
The Webinar is from 1 to 2 p.m. EDT. The Webinar was sold out earlier this month, but Pentera has added additional seats; you can sign up here.
James, J.D., Ph.D, CFP®, is a professor at Texas Tech University who has been conducting planned giving research for many years. His presentations are popular for being entertaining as well as highly informative.
"A number of organizations have experienced remarkable success using the donor survey," James said. "One of the keys to building a survey is to ask meaningful questions."
During the Webinar, James will discuss how to identify those meaningful questions. He also will review the scientific research on surveys, discuss relevant academic theory, and offer real-world practical applications of how to use donor surveys to identify prospects, increase interest in planned giving, and even measure the success of your overall marketing efforts.
