The Pentera Blog
What Keeps Your Donors Coming Back?
Your planned giving newsletter is a valuable platform to educate, motivate, and connect with your potential donors. It offers you a unique opportunity to provide prospects with engaging stories about other donors who have chosen to support your organization and allows you to illustrate the best ways for potential donors to make gifts that are relevant to their situation.
While the information in your newsletter is informative and useful, it's only valuable if your potential donors choose to read it. By providing new planned giving content and topics in each issue, you are keeping your newsletter fresh and interesting–but unfortunately that doesn't give your donors a reason to look out for what's to come.
So what will keep your donors coming back?
Pentera clients find establishing a recurring section in their newsletter that is not specific to planned giving gives donors an automatic incentive to open and interact with their newsletter. It gives them something to remember, and hopefully look forward to, from issue to issue.
With your foot in the door, you then have a better chance that your potential donors will read the rest of the information included in your newsletter and respond to your message.
To learn more about Pentera's newsletter program, please call Pentera at (317) 875-0910 x251 or visit our Web site at www.pentera.com.
