The Pentera Blog

Cornell Joins Pentera's Exclusive Web and eMarketing Program

All of us at Pentera would like to extend a warm welcome to Cornell University as we partner with them to develop their new fully customized planned giving Web site and add our robust e-mail offerings to their marketing plan.

The communications and planned giving departments at Cornell chose Pentera for several reasons. First, Cornell chose Pentera for our competitive and sophisticated integrated, multichannel marketing platforms and products such as print newsletters, postcards, eNewsletters, and ePostcards. Next, Cornell felt that Pentera's high-minded yet easy-to-understand writing is right for their educated audience. Finally, they were impressed by Pentera's excellent staff-to-client ratio, which will ensure great customer service. Cornell will follow Pentera's proven best practices to market to younger audiences and will add both eNewsletters and ePostcards as follow-ups to their printed pieces in order to complete a new cross-channel, multi-touch strategy. We at Pentera are honored to serve them.

Once called "the first American university," Cornell has a long history among the Ivy League schools of inspiring its students to strive for excellence, integrity, and creativity. With a diverse body of students and alumni from the United States and 120 countries around the world, Pentera's top-quality content and unique customization options offer the level of flexibility Cornell needs to effectively educate donors about how they can support this innovative and dedicated University.

For more information about how you too can benefit from Pentera's exclusive Web and eMarketing services, contact Pentera, Inc. at 317.875.0910, ext 251, at info@pentera.com, or by visiting our Web site at http://www.pentera.com/.