The Pentera Blog
Is Your Planned Giving Web Site Hidden?
Your planned giving Web site offers your potential donors a wealth of information. It illustrates the ways that a potential donor can make a gift, demonstrates how those gifts can help support the mission and future of your organization, and allows your viewers to explore the best options for their situations. But what impact can that Web site have if no one can find it?
While the content, design, and functionality of your planned giving Web site are all key to ensuring that your donors have a good experience, equally as important is the ease at which they can access it. If the link to your planned giving Web site is buried within the navigation of your main organization's site or within the text of a page, chances of your potential donors actually finding and using the information it offers are slim.
It's a well-known fact that Web users have very short attention spans. Realistically, you have 3 clicks (or links that a potential donor must click in order to reach your planned giving Web site) before your donor may get frustrated and give up. Ideally, your planned giving Web site should be easily visible and accessible from your main organization's homepage navigation. And by making that link easily accessible, you can not only increase the traffic to your site, but also increase the chances that your potential donors will use it as a resource.
For more information about Pentera's planned giving Web sites, please call 317.875.0910 x251, visit our Web site at www.pentera.com, or e-mail us at info@pentera.com.
