CGP Chair Lynn Malzone Ierardi Writes New Book on Storytelling
CGP Chair Lynn Malzone Ierardi often uses stories in working with donors. But the real trigger for her new book about storytelling was the death of her…
Meryl Cosentino Gives Planned Giving Tips in Pentera Webinar June 12
Pentera presents a Webinar June 12 featuring Meryl R. Cosentino, J.D., senior director of gift planning at Stony Brook University, in her popular…
Age and Wealth Are Predictors for Annual Gifts as Well as Planned Gifts
Two key predictors of making a planned gift - age and wealth - are also key predictors of recent annual giving, according to a new study.
Russell James to Discuss Donor Surveys in Pentera Webinar April 17
Well-known planned giving researcher Russell James will discuss "Using Donor Surveys in Planned Giving Marketing" in a Webinar presented by…
Women Are Gaining More and More Financial - And Philanthropic - Power
Gender matters in philanthropy. As many nonprofits have come to realize in the last few years, women are not a niche audience - women are the audience.
When Soliciting Bequests, Should You Focus on Mission or Achievements?
When soliciting bequests, it is more effective to focus on your nonprofit's mission than to report specific achievements. That is the conclusion of a…
Bequest Increase to Start Soon, Fueled by More Elderly with More Education and Fewer Children
New data from the largest research study of older Americans predicts an increase in charitable bequests that will begin in about three years and steadily…
Pentera Presents Pamela Davidson in Webinar Feb. 5
Pentera presents nationally known speaker Pamela Davidson in a Webinar February 5 in which she will discuss how to respond to the concerns raised by donors…
18 Percent of Wealthy Have Established a Planned Gift, Says New High-Net-Worth Study
Eighteen percent of high-net-worth households have established a planned gift, with another 7 percent planning to do so, according to a just-released study…